Participation Criteria for Attraction Logo Panels

To qualify as an applicant for an ATTRACTION logo panel, a business facility must establish the following:

1. Be of regional significance.
2. A substantial portion of its visitors are tourists
3. Have no supplemental guide signs on the interstate or freeway directing motorist to its site.
4. Have adequate off-street parking for normal visitor demand.
5. Provide modern public restroom facilities and drinking water.
6. Provide a public telephone.
7. Be located within fifteen (15) miles of the interchange.
8. Provide adequate trailblazing from the interchange to the facility.  There is no limit to the number of turns allowed for trailblazing signs.  The last trailblazing sign on a state road or United States highway may also include a trailblazing sign for traffic coming in the opposite direction.
9. Be one (1) or more of the following:
• Agritourism.  An established location where customers can interact with Indiana agricultural producers for the purpose of tours, education and/or other rural experiences, recreation, and purchase of products.  The facility must satisfy the additional requirements of at least one (1) of the following Agritourism categories:
• Agri-educational venue – A producing farm that offers educational, tourist entertainment and/or farm related activities.  Activities may include the following:
• (AA) Horseback riding.
• (BB) Corn mazes.
• (CC) Farm animal petting zoos.
• (DD) Hayrides.
• (EE) Other similar out-of-doors farm related activities.
• The facility may offer on-site lodging opportunities such as a working guest ranch or bed and breakfast.
• Agriculture production or processing, or both, venue.  Offers product creation tours on a regular basis throughout the year and is located on a producing farm or in a manufacturing setting.
• This category is considered a seasonal attraction, and the months of operation listed below do not apply.
• Amusement park.  A commercially operated park enterprise that supplies refreshments and various forms and devices for entertainment, such as; Roller Coasters, Water Rides, Musical Entertainment and Carnival Games.
• Antique Shopping/Artisan Destination District.  An area located in a city or urban area offering multiple vendor locations for the purchasing of antiques or handmade crafts.  There must be at least five (5) shops in the District and it must show that:
• marketing efforts are as a district; and
• it works with the local visitors bureau.
• Business district/main street community.  The central business district of a community or an area within a community that has been officially designated as a main street community by the Indiana Office of Community & Rural Affairs.  To qualify for this type of signage at an exit, there must be more than one (1) exit from the highway to access the community.
• Cultural center.  A center for exhibits and presentations, which are designed to teach visitors about the culture of current or past residents of the area.
• Education center.  A facility that is of outstanding educational value and conducts tours on a regularly scheduled basis throughout the year.  Is not a school or post secondary educational facility.
• Golf course.  Eighteen (18) hole minimum United States Golf Association regulation governed.  Secondary applicant is the only applicant status available for golf course regardless of operation times outlined below.
• Historical site.  A structure, district, or site listed on the Indiana Register of Historic Sites and Structures or the National Register of Historic Places as being of historical significance and that is open to the public.
• “Made in Indiana” production facility. A facility that educates the public about a production process, and can be considered as either a “Food & Beverage” or “Goods” production facility. The facility must offer tours into the production area and consist of one (1) of the following categories:
• Food & Beverage production - These are manufacturing facilities where food products are produced from raw ingredients such as the following:
• (AA) Canning facilities.
• (BB) Candy factories.
• (CC) Breweries.
• (DD) Wineries.
• The facility must offer product creation tours on a regular basis, samples of product and actively market to tourists.  Fifty percent (50%) of the facility’s production must be for retail sales for consumption off site. This category does not include restaurants or similar facilities that prepare meals for consumption on site or offsite.
• Goods production - These are manufacturing facilities where raw materials are transformed into finished product for retail sale. The facility must offer product creation tours on a regular basis and actively market to tourists.
• Large Tourist Traffic Generator – A tourist attraction that attracts at least ten thousand (10,000) visitors annually.  The facility must also have; a marketing plan in place where at least forty percent (40%) of the advertising budget is spent on markets at least fifty (50) miles away; and a working relationship with the local chamber of commerce or the convention and visitors bureau if such an entity is present in the community.
• Marina.  A sheltered harbor adjacent to a navigable waterway where boats are kept in the water and recreational boating services are provided.  This category is considered a seasonal attraction, and the months of operation listed below do not apply.
• Museum.  An organized and permanent institution, with professional staff, essentially educational or aesthetic in purpose that owns or utilizes tangible objects, cares for them, and exhibits them to the public on some regular schedule.
• Outlet mall.  A shopping facility that:
• offers a grouping of name brand outlet stores; and
• has a national or international marketing plan.
• This category does not include local or regional shopping centers which typically offer normal retail sales of products.
• Regional Shopping Center.  A shopping facility that:
• Consists of a group of fifty (50) or more retail shops and other commercial establishments with common access to all establishments;
• Contains a total gross leasable area of not less than five hundred thousand (500,000) square feet.
• Is operated and manage by a unified management and marketing plan.
• Is identified as a tourist or shopping attraction by:
• The current version of the Indiana Travel Guide published by the Indiana Office of Tourism Development, or
• A national publisher of travel guides.
• Has a working relationship with the local chamber of commerce and the local convention and visitors bureau if such an entity is present in the community.
• Targets population centers greater than fifty (50) miles away with an annual marketing plan that includes media such as:
• TV commercials
• Newspaper advertisements
• Radio advertisements
• Billboards
• Religious site.  A shrine, grotto, or similar type site that is of a unique religious nature.
• Resort area.  A facility with those recreational amenities normally present at a facility that is the main focal point of a vacation and is situated to take advantage of a natural, historic, or recreational attraction.
• Snow ski area.  A facility with those recreational amenities normally present at a snow ski facility, such as: (i) mechanical lifts; (ii) downhill skiing; (iii) tubing; or (iv) snowboarding.
• This category is considered a seasonal attraction, and the months of operation listed below do not apply.
• Transportation Tourist Attraction – A mobile facility that attracts at least one thousand (1,000) visitors annually and is of one of the following types: (i) riverboat; (ii) canal boat; (iii) trolley; or (iv) train.
• The mobile facility must offer regular tours of a navigable waterway or a railway or streetcar line.  The dock or station where visitors board the mobile facility must contain information about the attraction for when the mobile facility is away from the dock or station.  This category is considered a seasonal attraction, and the months of operation listed below do not apply.
• U-pick/orchard/farmers market.  An established area or facility where consumers can purchase pre-picked or pick-it-yourself fresh Indiana products directly from Indiana producers.  This category is considered a seasonal attraction, and the months of operation listed below do not apply.
• Water park.  A commercially operated park enterprise:
• with multiple permanently erected water features, rides and devices providing aquatic family entertainment; and
• offering food and other refreshments for visitor consumption.
• If the water park is located on the premises of a lodging facility, an overnight stay at the lodging facility shall not be required for admission to the water park.  This category is considered a seasonal attraction, and the months of operation in subdivision (8) do not apply.
• Winery.  A facility that produces wine from grapes or other fruit and maintains a tasting room, sales, and tours.
• Botanical/zoological facility.  A facility that houses and maintains a collection of unique living animals or plants and is open to the public.
10.   Have regularly scheduled operation for a minimum of the following:
• Eight (8) hours per day, seven (7) days per week all year for a primary applicant.
• Six (6) hours per day for five (5) days per week for six (6) continuous months per year for a secondary applicant.  If applicable, the day or days of the week the business facility is not in operation shall be shown on or below the logo panel.  The secondary applicant shall provide for “Closed” panels during the months of closure.  Posting of the closed panel, and subsequent removal, will be limited to one (1) time per year.  Alternatively, the months of operation may be posted on or below the logo panel.

Note: The above Participation Criteria pre-qualifies an attraction. Final qualification is governed by additional Indiana Department of Transportation regulations.